Björn Borg Reset Studios
Björn Borg teamed up with sponsor partner High Studios to submit their #TrainToLive lifestyle statement and apparel collection during a one-day experience where mind and body were connected and challenged.
Modern life can be busy and stressful. In this engaging, playfully confrontational workshop Björn Borg and High Studios show a simple 3-step method of closing off a stressful moment, day, or week. A tried and true Scandinavian method that is easy to do and amazingly effective.
Credits
Production JAMJAM Creative
Photography Rachel Ecclestone
Video Fabian Bosman
Professionals via Back To Nature
Responsible for creative campaign concept, art direction, design