Adidas LA Trainer
Life isn’t a straight line. A day is never laid out in front of you. You’re in the driver’s seat from the moment you step into your shoes till you take them off again. Rinse, repeat. All you know is that you need to be up for whatever.
L.A. Trainer III S, adidas’ most versatile shoe ever, matches your step all the way. Exclusive to Foot Locker
For the introduction of the L.A. Trainer III S “squadra”, we tell the product story by portraying the diversity in squads of young guys from different parts of Europe. We followed a day in their lives, full of twists and turns, up for whatever.
Credits
Production JAMJAM Creative / Czar Amsterdam
Directed by Michael Middelkoop
Photography Pasqual Amade
Retail production The Eydenberg
Responsible for concept, art direction, design