Summer of Crocs
In the summer of 2019 Crocs introduced an ‘enter and win’ activation, executed on a 360 level. After purchasing a pair of Crocs in store or online consumers received a unique code for a chance to win a trip to their favourite summer destination in partnership with a Pan-European travel expert.
In addition, we also developed a Pan-European S, M and L flips & sandals pop-up concept, inspired by the Rivièra style beach clubs.
Credits
Production JAMJAM Creative
Responsible for creative (campaign) concept, design branding