adidas WMNS
A 360 campaign for the TikTok generation that claims our spot as a timeless icon at the moment that matters. Rightfully claiming adidas & Foot Locker’s place as streetwear icons who fuel both the old and new.
For one-night adidas and Foot Locker open up a free exchange market. Exchange any worn adidas item for a vintage adidas item or new one from the SS/FW22 women’s collection.
Credits
Photography Rein Kooyman, PA Mullier
Production JAMJAM Creative
Talents @rosalba @nife @noaplanas @mademoiselleimane
Responsible for creative campaign concept, art direction, design